The Fourth Estate (Press) has been a decisive factor in toppling many Governments. It is almost a tendency to cater to media reports about a factor before accepting it in fullness. In that regard, media has been partly, if not wholly, supportive of e-cigarettes. Of course, the public acceptance by many celebrities has helped show e-cigarettes in a better light.

Different Governments understand that traditional cigarettes are causing immense harm to human bodies and resulting in millions of deaths per year. However, the money that it brings in makes it’s continuation an objective necessity. Thus, media has now and again vouched for electronic cigarettes to be more in circulation. It will give chain-smokers a feeling that they are doing something similar. Yet, they will be free with the imposing dangers that paper cigarettes pose.

The major propagator

US Advocate Bill Godshall has been extremely active in propagating its benefits and fighting case against FDA which roots for its prohibition. There is even an association (SFATA – Smoke Free Alternatives Trade Association) to offer e-cigarettes all-round support. They run regular seminars and allow media to circulate the minutes to one and all. E-cigarettes have grown exponentially since 2009 in US and other countries that haven’t banned it. On a basal thought, it is almost ridiculous to ban e-cigarettes.

Some points of concern

Yes, media has helped enlighten certain important facts that are causing trouble nonetheless. Some eminent e-cigarette brands are being duplicated and sold for less at open stores. These come cheap but have higher nicotine content and don’t have the suggested single opening. The atomizers also are second-grade in these cases and may cause untimely problems. That apart, media proposes some regulation to be charted on purchase of e-cigarettes. Many school children are catching the idea and freely purchase e-cigarettes; an occurrence which doesn’t bode well for the future.

A pseudo-drawback

FDA has released that Propylene Glycol, an effective anti-freezing agent is used in e-cigarettes and it has toxic properties. This claim has managed to impress global media to an extent. However, what needs to be assessed that Propylene Glycol toxicity is minimal. Moreover, it lowers the atomizing temperature and the substance is widely used in cosmetics and even food.

Continuous survey

Media continually surveys the effect and popularity of e-cigarettes and the erstwhile passive smokers are quite happy. In some cases, they don’t even realize whether someone is ‘vaping’ or not. It is evident that e-cigarettes emit nothing but water vapor and there is only suggestive nicotine content, if only to give traditional smokers some resemblance while smoking. Even that problem is being worked on and zero-nicotine carts are being released; although they are yet to catch the eye.

In summation

It is clear that media cannot altogether support e-cigarettes, as it may also become a craze in future. However, its healthier nature as opposed to traditional cigarettes isn’t lost on the media. E-cigarette is riding new wave in USA and UK and slowly coming in use in a lot of developing countries. If e-cigarettes prune some of its inhibitive traits, global media will be more forthcoming.


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